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I am a copywriter with highly developed conceptual and writing skills, I have over twenty years’ specialisation in the information technology and business to business markets. I have a wealth of creative management experience at a senior level. For the last nine years I have been Creative Director of a London agency offering a wide range of marketing and communications services both in the UK and worldwide.
The output and day-to-day creative management of a London-based marketing consultancy. In addition to creative output, my role covered account management and development, new business development and new services development. Beginning as a consultancy offering a traditional range of marketing communications services, I was responsible for implementing new services for the consultancy including content marketing, inbound marketing and lead generation. The consultancy differentiated itself on its strategic thought and the ability to translate that into effective marketing campaigns. A small core team was supplemented by a network of freelance staff.
While freelancing, I worked with a range of marketing communications companies across a variety of disciplines and clients. While specialising in business to business communications, I was involved in a growing number of business to consumer campaigns. Over the period, I was retained in a number of roles including copywriting, creative consultancy and creative management.
The management of one of Banner’s creative groups. At the time, Banner was the leading B2B agency in Europe – becoming part of the Y&R Group. The role entailed working in teams to develop projects from concept to implementation. As well as directing and managing the output of teams, I was responsible for the career development of individual team members. The position involved a good deal of new business development and client liaison. Prior to this, I was Senior Copywriter.