About me
I am a copywriter with highly developed conceptual and writing skills, I have over twenty years’ specialisation in the information technology and business to business markets. I have a wealth of creative management experience at a senior level. For the last nine years I have been Creative Director of a London agency offering a wide range of marketing and communications services both in the UK and worldwide.
Projects
- Datasat Lead GenerationI created and delivered a marketing strategy designed to launch a telecommunications company into a new market sector. The strategy took an integrated, mutli-channel approach to deliver content to target buyers at the correct points along the buying cycle and so deliver 'sales ready' leads to the company through its marketing activities. The 12 month campaign delivered over 300% more high quality leads to the company than the original target and quickly established it as a recognised supplier i
- Social Housing MagazineIn&Around was a key element of a leading housing association's stakeholder communication strategy. I developed the publication from a simple newsletter into a magazine format. The content widened from a chronicle of the association's activities to include in-depth features on the issues facing the association and its stakeholders. I delivered a complete publishing solution including gaining participation and contributions from key industry professionals and government ministers.
- Management Consultancy launchI worked with the management consultancy from the very beginning. I coordinated market research to establish the business case and forming the basis of brand development. From there, I worked closely with the management team to develop a strong and unique brand for the sector. In addition to creating a complete suite of online and offline content to launch the new company, I was involved in the launch event in London that attracted social housing professionals, key industry experts and journalists from across the UK.
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Work history
Creative Director
The output and day-to-day creative management of a London-based marketing consultancy. In addition to creative output, my role covered account management and development, new business development and new services development. Beginning as a consultancy offering a traditional range of marketing communications services, I was responsible for implementing new services for the consultancy including content marketing, inbound marketing and lead generation. The consultancy differentiated itself on its strategic thought and the ability to translate that into effective marketing campaigns. A small core team was supplemented by a network of freelance staff.
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FreelanceFreelance
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While freelancing, I worked with a range of marketing communications companies across a variety of disciplines and clients. While specialising in business to business communications, I was involved in a growing number of business to consumer campaigns. Over the period, I was retained in a number of roles including copywriting, creative consultancy and creative management.
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Skills
- Advertising
- Author
- Copywriting
- Editing
- Promotions
- Blogs
- Blogging
- Creative
- Features
- Web Content