DAY ONE teaser

Chicago house music legend K’ Alexi Shelby is hailed as "Proper house music’s most prolific exponent at the moment" by DJ Mag. Recently he teamed up with the brilliant Prague based director, John Campbell and Chicago based producer and mental judo artist Catherine Hudon. Together they are creating K's very first music video for his song, Day One. Day One is about K' Alexi's inaugural passage into house music. During this fledgling time in dance music culture there were no rules or precedents. The video concept intertwines the artist’s metaphorical journey into the siren's song and submitting to something larger than ourselves. It’s an intricate self-contained fantasy where house music meets sci-fi baroque.