Dazed Magazine - The next-gen South Asian talents blazing a trail in the UK’s creative scene

I was tasked with styling 8 different talents for a project with Dazed Digital championing London's creative scene specifically from South Asian descent. Names included Singer Priya Ragu, Photographer Isha Shah, Jewellery Maker Kush Shah and CEO of Always Protected Publicity Aarti Popat; to name a few. For months I connected with PR's and Brands across London to make sure each talent had a look that was unique to them, but also able to promote brands and people from within London. I connected with the likes of Canoe Inc, Black PR, Rich London PR and Exposure London, and brands such as JEHU-CAL, Karl Kani, Feather Pendants, Axel Arigato, Apujan, Jaded London, Ju-nna and many more. Responsibilities also included hiring videographers, photographers, MUA's and styling assistants, as well as location scouting and travel arrangements for talent and equipment.