Sophie Cherrett
Available

Sophie Cherrett

Label/Marketing assistantLondon, United Kingdom
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Danny Evans
Sophie Cherrett
Available

Sophie Cherrett

Label/Marketing assistantLondon, United Kingdom
About me
A multifaceted creative with demonstrated experience within the music industry. My current role within the Chairman's Office at Universal Music UK, allows me to support the daily operations and strategic planning of one of the world's leading music companies. I am creatively ambitious and have worked as a Creative Director and Stylists for artists and talent across magazine shoots, album cover art and press shots. My most recent feature being in Dazed magazine working with talent such as D Double E, Raheem Sterling, Priya Ragu, RIKA and more. I have a Bachelor's degree in Music Management from the University of West London, and a certificate in A&R from Notting Hill Academy of Music. I have also worked as a Management Assistant at Ferocious Talent, and as an A&R Scout for various labels, connecting and pitching talent within R&B and Hip Hop. I have developed skills in marketing strategy, video production and editing, and social media promotion, resulting in increased digital streams and collaborations for the artists I work with. I am passionate about discovering and developing new talent, and creating opportunities for them in the music industry.
Projects
  • Dazed Magazine - The next-gen South Asian talents blazing a trail in the UK’s creative scene
    Dazed Magazine - The next-gen South Asian talents blazing a trail in the UK’s creative sceneI was tasked with styling 8 different talents for a project with Dazed Digital championing London's creative scene specifically from South Asian descent. Names included Singer Priya Ragu, Photographer Isha Shah, Jewellery Maker Kush Shah and CEO of Always Protected Publicity Aarti Popat; to name a few. For months I connected with PR's and Brands across London to make sure each talent had a look that was unique to them, but also able to promote brands and people from within London. I connected
Work history
    Universal Music UK logo
    Universal Music UK logo
    Label AssistantUniversal Music UK
    London, United KingdomFull Time
    Assisting Label Presidents/ SVP of A&R at EMI Records
    Universal Music UK logo
    Universal Music UK logo
    Team Assistant to Chairman & CEOUniversal Music UK
     - London, United Kingdom
    As a Team Assistant to the Chairman & CEO at Universal Music UK, I support the daily operations and strategic planning of one of the world's leading music companies. I manage the diary, travel arrangements, and meetings for the top executive, and liaise with senior executives, VIP clients, and artists. I also attend and assist in off-site events, such as awards shows, festivals, and gigs, working closely with the Artist Relations and Events teams. Day to day duties include: • Support of diary management for the Chairman & CEO. Managing the day to day calendar, appointments and schedules. • Assisting in booking VIP international Travel arrangements. • Greeting senior executives / VIP clients and preparing meetings: arranging guest arrivals/parking, meeting room bookings, catering/tech requirements with IT/AV etc. • Off site at awards shows / festivals / gigs / company events. Liaising with Artist Relations & Events on Brit Awards, Women in Music Awards etc. • Assisting other executive assistants ad hoc and assisting support for COO, SVP and Director of Communications/Legal.
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Education
    U
    U
    Music Management - BA (Hons)University of West London
     - London, United Kingdom