DAZN Creative

  • Daniel Westwood
  • Luke Dunn

Senior Designer & Art Director DAZN Creative (2020) – I devised and designed the identity for the internal creative department at DAZN. One that respects the parent brands principles but illustrates the creative teams core proposition - sporting creative excellence. The idea was to create a new global language of sport. We traced the world’s most iconic sporting moves and then with each movement formed a new letter. Together these letters became the building blocks for the DAZN Creative identity. New ‘letters’ could be reactive to the latest sporting moments, and the final logo can be bespoke to the individual employee based on their interests or teams they support. – Delighted to announce that this project has been shortlisted for a D&AD Award in Branding / New Branding Schemes (2020)