Daniel Westwood
Available

Daniel Westwood

Senior Designer / Art DirectorLondon, United Kingdom
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Daniel Westwood
Available

Daniel Westwood

Senior Designer / Art DirectorLondon, United Kingdom
About me
Daniel Westwood is a senior designer and art director with over 15 years experience. He is currently based in London and specialises within the areas of brand, digital and print. CLIENTS Airtel, BBC, Bose, Chanel, Channel 4, DAZN, Dyson, Google, Jaguar Land Rover, Microsoft and Sundan. RECENT EXPERIENCE DAZN Creative (Senior Designer/Art Director) Output (Senior Designer/Creative Lead) R/GA (Senior Designer) Eight Inc (Senior Designer)
Projects
  • DAZN Creative
    DAZN CreativeSenior Designer & Art Director DAZN Creative (2020) – I devised and designed the identity for the internal creative department at DAZN. One that respects the parent brands principles but illustrates the creative teams core proposition - sporting creative excellence. The idea was to create a new global language of sport. We traced the world’s most iconic sporting moves and then with each movement formed a new letter. Together these letters became the building blocks for the DAZN Creative ident
  • DAZN OSP
    DAZN OSPSenior Designer & Creative Lead DAZN Creative (2019 – 2020) – In June 2019, off the back of BBC Sport success, I was appointed to re-design a complete overhaul of the onscreen graphics package for DAZN. It was designed to introduce consistency across all of DAZN’s coverage, but also allow for flexibility to suit the nuances of the platform’s featured sports.
  • DAZN Originals: The Making Of
    DAZN Originals: The Making OfSenior Designer & Creative Lead DAZN Creative (2019) – To keep DAZN’s football fans engaged during the off-season, we created The Making Of, a documentary series that relives the three most significant games that defined footballing icons Cristiano Ronaldo, Neymar Jr and José Mourinho. Each episode focuses in detail on one game, and is re-told through the eyes of the icon, the team mates and those who were in the stadium to witness these personal triumphs. I designed the visual identity for t
  • DAZN Originals: Land Of The Giants
    DAZN Originals: Land Of The GiantsSenior Designer & Creative Lead DAZN Creative (2019) – DAZN Originals next big documentary focussed on a behind the scenes insight to the Japanese baseball team, Tokyo Giants. They are the biggest team in Japan and have supporters across the five main islands. Based on the fact that the Giants are the most popular team in Japan, the creative concept incorporated the geographic landscape of the nation. This was the foundation of the opening titles and supporting material. My role was creative
  • BBC Sport
    BBC SportSenior Designer Studio Output (2016 – 2017) – In late 2017, with a quiet year between the Olympics and World Cup, BBC Sport embarked on a plan to harmonise the brand. The previous guidelines were built for broadcast but not the multi-platform world BBC Sport now inhabits. As the senior designer in a closely-aligned and agile team, we worked in intense sprints alongside BBC Creative, BBC Sport marketing, broadcast and UX&D, delivering a set of interim guidelines and consulting on their impleme
  • DAZN Channel & Programme Idents
    DAZN Channel & Programme IdentsSenior Designer & Creative Lead DAZN Creative (2019) – The following programme and channel idents were designed whilst at DAZN Creative. Shows such the ‘ChangeUp’, ‘The Pat McAfee Show’ and ‘Ak & Barak Sweet Scientists’ are established sport formats from the USA.As part of a new direction, I was briefed to design both the visual identity and opening title sequences. DAZN 1 & 2 are newly appointed channels for live broadcast. Using the existing DAZN brand as a base, a systematic design was cr
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Work history
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    Senior Designer/Art DirectorDAZN
     - London, United KingdomFreelance
    Leading on various projects as art director and senior designer: – DAZN Creative (branding & art direction) – OSP & Broadcast (design and art direction) – DAZN brand hub (design & build) – DAZN Originals: 'The Making Of' series (design and art direction) – DAZN Originals: 'Giants' series (design and art direction) – DAZN Channel & Programme Idents (design and art direction)
    Studio Output Ltd logo
    Studio Output Ltd logo
    Senior DesignerStudio Output Ltd
     - London, United KingdomFreelance
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Skills
  • Print Design
  • Broadcast Design
  • Branding
  • UI Design
  • Commuications
  • Product Design
Education
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    BA(H) Graphic Design First Class DegreeWolverhampton University
     - Wolverhampton, United Kingdom
Awards
    D&AD logo
    D&AD logo
    D&AD Best in Show / D&AD New BloodD&AD