Deakin University: Stress Break

[Live Digital Stunt] Deakin University in Melbourne, Australia briefed us to reach 17-year-olds in Australia during the week of their final exams. For a lot of Australian teenagers, this is the most stressful time in their lives – as their test scores will determine which university programme they're accepted into and therefore the rest of their lives. So instead of promoting how good of a university Deakin is, we set out give potential future students a break from their exam stress. To show that Deakin is the university in Australia that really cares about its students, even before they apply.