Dear Florence,

  • Roberto Ruoli

During 2021 I suffered a heavy bornout at work: the stress and pressures of the advertising world had exhausted my nervous energies and, for the sake of my person, after four years, I decided to quit my job, but above all, I decided to leave the city where I lived for four years: Rome. I have therefore returned to the territory that has seen me grow and to which, indissolubly, I will always be linked, almost morbidly: Florence. The approach with the return to those spaces was traumatic, however: I no longer recognized what I had left and I attributed this sense of estrangement to the problems that plagued the city at that time: taken up by Covid, overturism, gentrification etc... So I started to retrace, almost obsessively, those places that I remembered different, or that I perceived different, taking what I felt I had to immortalize. The more I went on, the more I realized that this practice became therapeutic and began to make me understand that maybe it is the perception of a space that makes it different and that the real change had happened within me. The project then begins to take on body and meaning, making me understand that what I was doing was in effect an introspective research on how I relate to the places where I live and to which I tie myself. Over time, an intimate story is created, a visual letter that also wants to be an attempt to answer a question that I can never ask the city to which I am linked: is it me or is it not you?