Roberto Ruoli. Born in 1995 and raised in Florence behind the scenes of a theatre. Graduated in Visual Communication at IED in Florence, in 2017 I move to Rome to start working as a Copywriter in GTB (client: Ford). Meanwhile I start with street photography, approaching it by self-taught. During the four years I work on advertising projects with some of the most interesting Italian realities such as The Jackal, coming to win an award at the ADCI Awards. At the same time I develops several photographic projects and collaborate with the creative studio Timeplus. In the summer of 2021 I decide to leave my job at the agency and devote myself to my artistic projects and to work as a freelance. I currently work as a freelance copywriter and as an independent photographer. In 2022 I started to collaborate with the project Tuscan House of photography.
Shows and prizes:
- ADCI 2018: Best use of YouTube;
- PSPI (Pisa Street Photography International Festival) 2022: Finalist and Honorable Mention;
- Siena Photo Award 2022: Finalist;
- Loosenart: Dyptich show in Rome, 2022;
- PISPA (Paris Internationa Street Photography Awards) 2022: Finalist and silver medal in the category "Shadows";
Projects
- Dear Florence,During 2021 I suffered a heavy bornout at work: the stress and pressures of the advertising world had exhausted my nervous energies and, for the sake of my person, after four years, I decided to quit my job, but above all, I decided to leave the city where I lived for four years: Rome. I have therefore returned to the territory that has seen me grow and to which, indissolubly, I will always be linked, almost morbidly: Florence. The approach with the return to those spaces was traumatic, however:
- Life is out there. Are you? - Ford Ecosport launch campaignThe Jackal + Ford EcoSport = a 12m views web series. We teamed up with the most provocative youtubers in Italy and aired pieces of content along the entire duration of the campaign: 8 web videos, dozens of posts and stories and even a mold of the Italian football golden-boy: Lorenzo Insigne. Every piece of content aying ‘Life is out there. Are you?’, all of them saying that in a different funny way. Winning of "Best use of YouTube" at ADCI awards 2018.
Work history
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CopywriterFreelance
Florence, ItalyFreelance
Copywriting and branding work for companies or individuals who want to have effective and essential communications.
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PhotographerFreelance
Florence, ItalyFreelance
Documentary and street photographer for personal and commissioned works.
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Skills
- Art and Creative Direction
- Advertising Copywriting
- Social Meda Strategy
- Typography
- Street Photography
Education
Visual Communication
Italy
I studied: Graphic Design, Copywriting, Art Direction, Interaction Design, Typography, 3D graphic, Motion Graphic and Social Media strategy
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Maste DegreeSpazio Labò
- Bologna, Italy
Master in Photo Reportage with Arianna Arcara form Cesura
Awards
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Best use of YouTube - ADCI AwardsADCI Annual Awards
Best use of YouTube for the launch campaign of the Ford EcoSport in collaboration with The Jackal