The Jackal + Ford EcoSport = a 12m views web series. We teamed up with the most provocative youtubers in Italy and aired pieces of content along the entire duration of the campaign: 8 web videos, dozens of posts and stories and even a mold of the Italian football golden-boy: Lorenzo Insigne. Every piece of content aying ‘Life is out there. Are you?’, all of them saying that in a different funny way. Winning of "Best use of YouTube" at ADCI awards 2018.