DeBeers - Portraits of Nature

  • Yann Binet

For the launch of their Couture 20/21 collection, high-end jewellers DeBeers wanted to enhance their showcase with an immersive element to tell the story behind their ‘Portraits of Nature‘ range. Inspired by the colours, patterns and shapes of 5 different animals, each set is complemented by a respective film experienced through an immersive installation, within set design elements and through a custom-designed app.

Walk-in kaleidoscope installation

5 films were created to show the abstract quality of the animal patterns, each and inspiration behind the colours and design of the jewellery sets.

Monarch Butterfly

Electric Cichlid

Knysna Chameleon

Greater Flamingo

Chapman's Zebra

In-store iPad experience

We created an iPad App to be used at the event and on various international stores.
The users were greeted with an interactive kaleidoscopic experience, exploring the colours and patterns of the natural world, which were the collection inspiration. A whole story of each set was told to show the craft and modularity of each jewels.