Deciphering oil derivatives with Onyx Capital Group

The client: Onyx Capital Group is one of the world’s top firms in the oil trading market. The brief: I was asked by the CEO to completely rewrite the company website and improve the company tone of voice. My process: I went into the Onyx offices for three days, I had in-depth chats with the CEO, head of HR, and the CEO’s PA about the company’s current status, and what they want to do in the future. The outcome: The CEO was very happy with the final outcome, particularly as I don’t have a finance background.