My visual identity utilises a clean typographic logo, and is paired with atmospheric photography that shows different fitness equipment. The client was keen to ensure that the identity was non-gendered, and would allow them to highlight their professional expertise in variety of personal training disciplines.
Exclusively using black and grey tones, there are five versions of the logo to allow for flexibility when being paired with the photography. When used in the business cards, the layout is designed to encourage motion in the receiver and create a micro fitness experience.
The design package also included a matching set of social media profile pictures.