Defence Force Australia x AFL

Each year in AFL, round 9 is the indigenous round, a themed round to acknowledge and celebrate indigenous players. It culminates with the "Dreamtime at the G" clash in Melbourne. As part of a continued partnership with Defence Force Australia and AFL we produced a series of doco-style films featuring indigenous AFL stars and indigenous defence force recruits. Their stories were both inspiring and real, allowing for a shared sense of unity recognising and celebrating indigenous Australians. Content was broadcast during the games in stadium, on primetime TV and distributed across social media channels with paid support.