Would you take a young, homeless person in for the night? The 'There's Another Side To The Story' campaign tackled the issue head on.
Posters were placed on street corners. The left side sums up people’s negative preconceptions, but when both sides are read together the message transforms to show the positive reality of becoming a volunteer. The campaign won Cannes, Clios and several D&ADs amongst other awards. Most importantly, though, it helped several young people turn a corner for real.
Companies
Publicis London
- Design
