Ben Smith

Ben Smith

CreativeLondon, United Kingdom
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Kelly Ann
Mariane Barlaan
Catherine Thomas
Ben Smith

Ben Smith

CreativeLondon, United Kingdom
About me
Hi, I'm Ben. A senior creative at AMV BBDO.
Projects
  • Depaul UK
    Depaul UKWould you take a young, homeless person in for the night? The 'There's Another Side To The Story' campaign tackled the issue head on. Posters were placed on street corners. The left side sums up people’s negative preconceptions, but when both sides are read together the message transforms to show the positive reality of becoming a volunteer. The campaign won Cannes, Clios and several D&ADs amongst other awards. Most importantly, though, it helped several young people turn a corner for real.
  • Toast Ale
    Toast Ale44% of all bread in the UK is thrown away. Toast Ale aims to stop that. Perfectly good bread that hasn't sold is collected from bakeries at the end of each day and is used to brew this beer. We created the name, brand, packaging and finished it with a bread tag. Since launching, tens of thousands of bottles have been sold and Toast is now stocked in Waitrose and Tesco. Due to the success of the original, Toast is now available as a lager, IPA and pale ale everywhere from New York to Cape Town. Shortlisted at Cannes.
  • The Tutor Crowd
    The Tutor CrowdTo promote online English tuition we took the classroom to the streets, correcting spelling mistakes in London’s graffiti. The campaign featured in the Financial Times, hundreds of blogs and found its way onto several overseas TV stations. Picked up at Campaign Big, Eurobest, Creative Circle and many other festivals.
  • Oral-B
    Oral-BChristmas is a time of joy. But it’s also a time of minor frustrations. This film captures these imperfect moments, showing that whatever happens we can still keep smiling. Directed by Stephen Pipe, the film picked up at D&AD and British Arrows amongst others.
  • Morrisons
    MorrisonsA TV spot that helped launch the new 'Morrisons Makes It' positioning.
  • UBS
    UBSA big brand idea that launched a new online investment service from UBS. Our idea was that a financial investment is never just a cold, hard number on a balance sheet. It represents a goal or dream for your future. The result was the 'Behind every number, there's a story' campaign. It launched with a TV spot Directed by Sara Dunlop as well as press and digital.  
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Work history
    AMV BBDO logo
    AMV BBDO logo
    Senior CreativeAMV BBDO
    London, United KingdomFull Time
    Publicis London logo
    Publicis London logo
    Senior Creative / CopywriterPublicis London
     - London, United KingdomFull Time
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Skills
  • Copywriting
  • Art Direction
  • Creative Direction
  • Ad Copywriting
  • Brand Tone
  • Outdoor Advertising
  • TV
  • Digital Advertising
  • Brand Campaigns
  • Radio Advertising