A big brand idea that launched a new online investment service from UBS. Our idea was that a financial investment is never just a cold, hard number on a balance sheet. It represents a goal or dream for your future. The result was the 'Behind every number, there's a story' campaign. It launched with a TV spot Directed by Sara Dunlop as well as press and digital.  

Team Credits

Ben Smith

  • Creative


  • Publicis London

    Publicis London

    • Design
  • U



    Inspired by this project? Showcase projects you’ve worked on and inspire other people.

    Like what you see? Be the first to leave a comment for Ben!

    Add comment
    Ben Smith
    Richard Baynham
    Creative Director/Copywriter