UBS

A big brand idea that launched a new online investment service from UBS. Our idea was that a financial investment is never just a cold, hard number on a balance sheet. It represents a goal or dream for your future. The result was the 'Behind every number, there's a story' campaign. It launched with a TV spot Directed by Sara Dunlop as well as press and digital.  

Team Credits

Ben Smith

  • Creative
  •  

Companies

  • Publicis London

    Publicis London

    • Design
  • U

    UBS

    Skills

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    Ben Smith
    Creative
    Richard Baynham
    Creative Director/Copywriter