Richard Baynham Creative Director/Copywriter | The Dots
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Richard Baynham

Creative Director/CopywriterUnited Kingdom
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Richard Baynham

Creative Director/CopywriterUnited Kingdom
About me
I'm a freelance Creative Director / Copywriter working both within the traditional agency model and outside. I also work directly with clients and production companies to create brand campaigns, one-off commercials and content, together with overseeing the production process from strategy to finished film.
Projects
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Projects credited in
  • UBSA big brand idea that launched a new online investment service from UBS. Our idea was that a financial investment is never just a cold, hard number on a balance sheet. It represents a goal or dream for your future. The result was the 'Behind every number, there's a story' campaign. It launched with a TV spot Directed by Sara Dunlop as well as press and digital.  
Work history
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    Copywriter / Creative DirectorFreelance
    United KingdomFreelance
    I have freelanced at various agencies both in house and remote. Helped Publicis move the UBS creative account from London to Zurich over a 5 month period. Worked directly with clients and production companies.
    Creative DirectorPublicis
     - London, United KingdomFull Time
    Hired by Andy Bird as Global Creative Director on UBS, I wrote the campaign that relaunched the brand in September 2015. I was also the Creative Director on SCA, overseeing campaigns for Libero. In addition I made work for SMA and a pro bono campaign for The Noise Festival which mentors young creatives. I resigned in early 2017 to pursue a freelance career.
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Skills
  • Copywriting
  • Concept Creation
  • Press Campaigns
  • Outdoor Campaigns
  • TV Campaigns
  • Integrated Advertising
  • Content Creatiion
  • Brand Copywriting
  • Advertising Campaigns
  • Big Ideas
Education
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    Diploma in advertising writingWatford Ad School
     - Watford, United Kingdom
    BSc 2.1 (Hons) PhysiologyKing's College London
     - London, United Kingdom