Richard Baynham

Creative Director/Copywriter

  • Patricio Marrone
  • Stanley Cheung


Projects credited in

About me

I'm a freelance Creative Director / Copywriter working both within the traditional agency model and outside. I also work directly with clients and production companies to create brand campaigns, one-off commercials and content, together with overseeing the production process from strategy to finished film.

Locked Pro Plan feature


  • Copywriting
  • Concept Creation
  • Press Campaigns
  • Outdoor Campaigns
  • TV Campaigns
  • Integrated Advertising
  • Content Creatiion
  • Brand Copywriting
  • Advertising Campaigns
  • Big Ideas

Companies I’ve worked with

View all
  • Saatchi & Saatchi

    Saatchi & Saatchi

    • Advertising


    • Advertising
  • Grey London

    Grey London

    • Advertising
  • JWT


    • Advertising

Work history


Copywriter / Creative Director


May 2017
  • United Kingdom
  • Freelance
  • I have freelanced at various agencies both in house and remote. Helped Publicis move the UBS creative account from London to Zurich over a 5 month period. Worked directly with clients and production companies.


Creative Director


Nov 2013 - Apr 2017
  • London, United Kingdom
  • Full Time
  • Hired by Andy Bird as Global Creative Director on UBS, I wrote the campaign that relaunched the brand in September 2015. I was also the Creative Director on SCA, overseeing campaigns for Libero. In addition I made work for SMA and a pro bono campaign for The Noise Festival which mentors young creatives. I resigned in early 2017 to pursue a freelance career.


Creative Director


Jan 2011 - Oct 2013
  • London, United Kingdom
  • Full Time
  • Hired by Paul Brazier, I was Creative Director on Mars UK and Europe, Birds Eye Frozen Foods and BT Sport. I also made work for The National Lottery, Mars Bar, Maltesers, Mars Petfood and Total Greek Yoghurt (listed as one of Lürzer's Archive's top 5 commercials in 2013).


Creative Director


Jan 2004 - Dec 2010
  • London, United Kingdom
  • Full Time
  • Hired by Nick Bell to be Creative Director on Vodafone, Nestle, and HSBC; I created campaigns for Vodafone, Smirnoff, HSBC, Pfizer and Kit-Kat, winning a D&AD graphite pencil, gold, silver and bronze Cannes Lions and One Show gold, silver and bronze. I was listed as Shots 6th most awarded copywriter worldwide in 2006.


Oct 1994 - Dec 2003
  • London, United Kingdom
  • Full Time
  • Hired in late1994, I was promoted to the board by Dave Droga in 1999. Winning two D&AD yellow pencils, two graphite pencils and two silver Cannes Lions, in a period when Saatchi was twice Cannes agency of the year.



Grey London

Jul 1990 - Sep 1994
  • London, United Kingdom
  • Full Time
  • Hired straight from Watford college as a copywriter with art director Ian Gabaldoni.



Diploma in advertising writing

Watford Ad School

Sep 1989 - Jun 1990
  • Watford, United Kingdom


BSc 2.1 (Hons) Physiology

King's College London

Sep 1983 - Jun 1987
  • London, United Kingdom