UBS "Life's Questions"

I wrote and creative directed this global campaign which repositioned UBS in the banking and wealth management sectors with TV, online film, outdoor, press, digital banners together with a new website and social media presence. In addition I creative directed the film that launched the UBS Smartwealth digital investment platform. Almost a year after resigning from Publicis to freelance, I was invited back to creative direct and help the network transition all the creative work from London to Publicis Zurich across a 5 month period.