NSPCC "Full Stop"

A campaign to educate parents that punishing their children by hitting in any way, is wrong. And to raise awareness of the topic that was due to be discussed in UK parliament. Outdoor posters near schools meant parents saw the message in context. There were 4 executions and we also produced a book that parents could take from drop-in parenting help centres. The campaign won a coveted Yellow Pencil and further Graphite pencil at D&AD