Brief:
Combine great research and visionary design to re-imagine the SMA brand for the future. Re-designing their packaging and one other touch point.
Solution:
After extensive research into consumer trends and forecasts relevant to the brand and also completing consumer research to give insights into the brand perception and an idea of who uses the brand.
Taking these insights led me to create a sustainable, gender neutral design for the packaging. I updated the logo to encompass a family rather than the current focus on Mum's.