Design Lab logo clip

Insight
The brief was designing a little craft looking paper clip to hold together the exhibition flyer and catalogue. The gift would be offered to the VIP guests during the exhibition's pre-opening event.

Idea
The design should allow keeping the booklet open to read each work's description while enjoying the drinks and cocktail's snacks.
The shape displays the DL acronym standing from Design Lab.
After experimenting with different sizes and materials the item was laser cut in two versions:
Transparent perspex which allowed reading through the clip.
Bendy Birch Plywood, lighter and more robust.

Role
This was a solo project, the process implied design, cardboard prototyping, CAD design, laser cutting, testing and final production.

Impact
Very positive feedback from the attendants who asked for extra clips to share with their colleagues.
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