Destination Happy, Value Retail
Art Direction and conception of the A/W global advertising campaign for Value Retail.
Using the endline ‘Destination Happy’ we created a bold, confident, fashion-led campaign
which captured the excitement of the Villages and showcased the amazing brands
they have on offer at discounted prices..
Value Retail operates 11 luxury outlet shopping villages around the world,
including two in China, and Bicester Village in the UK.
Photographer: Ellen Von Unwerth
Stylist: Julia Sarr-Jamois
Prop Stylist: Marcel van Doorn
