Linda Elander

Linda Elander

Creative DirectorLondon, United Kingdom
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Linda Elander

Linda Elander

Creative DirectorLondon, United Kingdom
About me
A freelance Integrated Creative Director currently working in a senior team. We are Rik and Linda, an Integrated Creative Director team. Our expertise stretches from publishing to branding and advertising, and we’ve produced work for every medium from social to cinema. Currently freelancing at London agencies. I personally have 20 years experience working in publishing, marketing, for integrated and content agencies and advertising. An endless perfectionist, I have a wealth of experience working within the luxury sector and have been lucky to work with some amazing brands including: Aston Martin, Maserati, Rolls Royce, Boodles, Fairmont Hotels, Berkeley group, IHG, Penfolds, Patek Philippe and Value Retail. I am a hands on Creative Director and have developed and art directed ideas for large scale shoots and global campaigns from concept to completion. I have extensive experience in 360 thinking and: developing brand worlds, creating brand guidelines & social media strategies, and experiential idea. I can design you anything from, brochures to magazines, coffee table books or campaign key visuals. Both organized and creative, I love to immerse myself into teams, build new relationships and ultimately create great work. ----- I like to think that having worked across a range of sectors throughout my career ranging from publishing to advertising, I have become a diverse and multi-skilled Creative Director. Should you need it, I can be a one woman band and come up with the big idea, develop it, create it, design it, guide it through post production and send it out the door. ----- Successful pitch wins for: Aston Martin, Rolls Royce, Boodles, Ernest Jones, Orient Express Hotels and Trains, The Royal Mansour (Marrakech), The Address Hotels (Dubai),Maille for Unilver, Value Retail, Boghossian jewellers, Huawei, The Hamilton Princess Hotel (Bermuda)
Projects
  • voco hotels
    voco hotelsWorking with a creative team during my time at JWT I was tasked with developing a brand new campaign and creative direction for voco hotels, a new hotel brand being launched by IHG hotels. My brief was to develop a brand that had strong stand out in the premium hotel sector and the digital space, and to develop a campaign that avoided any luxury hotel cliche's. We developed a campaign based around the idea of 'stay interesting' stemming from the company's business model of finding interesting
  • Penfolds " The Art of Food" Social Campaign
    Penfolds " The Art of Food" Social CampaignCreative Direction of the Penfolds social media campaign to for the Penfolds 2017 Tasting Notes Photography and Animation: Metz + Racine Food Stylist: Lesley Sendall Prop Stylist: Hana Al-Sayed
  • Patek Philippe Generations Campaign 2017-2018
    Patek Philippe Generations Campaign 2017-2018Creative Direction of the Patek Philippe "Generations" campaign shot during my time at Leagas Delaney The iconic campaign which has been running for more than 20 years that was one of the first to champion emotional and real-time moments between father and son, mother and daughter.... Photographer: Marc Hom Stylist: Rebecca Corbin Murray Set Design: Max Bellhouse
  • The Hamilton Princess Hotel
    The Hamilton Princess HotelPitch winning hotel re-launch campaign created and shot for The Hamilton Princess Hotel, Bermuda. The hotel wanted to re-market themselves as the go-to destination for young affluent East coast based Americans. The hotel is only 2 hours from the East coast so the brief was to produce a campaign that would highlight the exclusive facilities the hotel has to offer for the ultimate weekend getaway. Photography by Anders Overgaard Styling by April Hughes
  • La Vallee Village, Value Retail
    La Vallee Village, Value RetailArt Direction and conception of a campaign for La Valle Village, part of Value Retail. Using the endline ‘Something Extraordinary Everday’ we created a bold, confident, fashion-led campaign which captured the excitement of the Village and showcased the amazing brands they have on offer at discounted prices.. Value Retail operates 11 luxury outlet shopping villages around the world, including two in China, and Bicester Village in the UK. Photographer: Ellen Von Unwerth Prop Stylist: Marcel Van Doorn
  • Value Retail
    Value RetailArt Direction and conception of the S/S global advertising campaign for Value Retail. Using the endline ‘Something extraordinary every day’ we created a bold, confident, fashion-led campaign which captured the excitement of the Villages and showcased the amazing brands they have on offer at discounted prices.. Value Retail operates 11 luxury outlet shopping villages around the world, including two in China, and Bicester Village in the UK. Photographer Ellen Von Unwerth Stylist Joanna Schlenzka Prop Stylist Marcel Van Doorn
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Work history
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    Freelance Creative DirectorEveryFriday
    London, United KingdomFreelance
    Working with the team at EveryFriday developing campaigns and creative direction across their client rosta including Tesco Finest and Sony music as well as managing the account creatively for a large scale lifestyle shoot for Barclays Private Bank
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    Creative DirectorSelf Employed
    London, United KingdomFreelance
    Currently freelancing for agencies and brands, including pitch work and new business.
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Skills
  • Creative Direction
  • Creative Strategy
  • Concept Ideas
  • Branded Content
  • Fashion Photography
  • Graphic Design
  • Brand Developent
  • Advertising Shoots
  • 360 Campaigns
  • Film
Education
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    BA (Hons) Visual CommunicationMiddlesex University, London
    London, United Kingdom
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    Art Foundation CourseMiddlesex University
     - London, United Kingdom