The Deutsche Bank Awards for Creative Enterprise is a very attractive opportunity for young artists, but DBACE lacked broad awareness. Every arts student in the UK should know about it. We thought it was a shame that this was not the case and we wanted to help the people behind DBACE to change that. The film was meant to be atmospheric, informative and inspiring. The aim was to say: "Creatives: we know who you are, what you aspire to, your struggles and we are here to help".