Devocion Coffee

The idea (_) Given that Cascara Coffee by Devocion is the world's first concept dedicated to celebrating the coffee cherry, one of the main challenges for its launching campaign was to put the coffee fruit -the cherry- front and center, rather than the use of dry beans as in other traditional coffee processes. I drew inspiration directly from it, utilizing a primary colors palette that takes us back to the basics. This decision allowed me to create a series of visuals that evoke the sensation of the coffee (cherry) being the sole focus, showcasing it in its purest form, where the only compositional elements are light and shadows. Throughout the visuals, we delved into the rituals of drinking coffee, placing special attention on the joy of enjoying Cascara coffee over ice on warm summer days. As a result, every image created for Devocion's campaign features exquisite small scenarios capturing the essence of the brand and its unique refreshing offering.