About me

Art Director and Image conceptualizer. Working across the fields of design, food and culture. Most recently art director and co-founder of Espacio Crudo

QuestionsProjectsExperienceTeam

• I am new in London and I want to know how to start getting to know the creative community here. Any recommendation?

Projects

• 4

  Devocion CoffeeThe idea (_) Given that Cascara Coffee by Devocion is the world's first concept dedicated to celebrating the coffee cherry, one of the main challenges for its launching campaign was to put the coffee fruit -the cherry- front and center, rather than the use of dry beans as in other traditional coffee processes. I drew inspiration directly from it, utilizing a primary colors palette that takes us back to the basics. This decision allowed me to create a series of visuals that evoke the sensation o

Work history

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Art DirectorEspacio Crudo
Jan 2016Bogotá, ColombiaFull Time
EditorLondon College of Communication, UAL
Mar 2022 - Jan 2023London, United KingdomFreelance
A Line Which Forms a Volume is a critical reader and symposium of graphic design-led research that is written, edited, designed and published annually by participants of the MA Graphic Media Design course at London College of Communication.

Skills

• Project Management
• Art Direction
• Food Editorial
• Editorial Design
• Layout Design
• Visual Culture
• Visual Communication

Education

MA Graphic Media DesignUniversity of The Arts London (UAL)
Sep 2021London, United Kingdom
Graphic design as a visual research tool
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BA DesignUniversidad de los Andes
Sep 2007 - Nov 2011Bogotá, Colombia
Emphasis in Product Design. Specialization in Italian Culture.

Awards

Creative Business AcceleratorUniversity of The Arts London (UAL)
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Shortlist Photography SeriesADC OneClub
ADC 102ND Annual Awards Shortlist

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