Dialectyx Ding

This project was an entire top to bottom creation. I was part of the product development process from the beginning, working closely with the client to iron out the customer journey, promise and market positioning. This contributed greatly to how I came to shape the visual identity. The product is an online entrepreneur success platform that allows users to self audit their business ventures to minimise risk. The client had proven methodologies and existing businesses that needed to be well communicated in the end product. The name 'DING' was something I evolved from the Steve Jobs quote "I want to put a ding in the universe". I instinctively applied tone of voice to the brand in order to reach the right audience. From there, I begun to craft the visual brand identity and guidelines that will be used for the platform and promotional material.