Dialogue in the Dark exhibition - integrated campaign

  • Filippo Rizzo
"Dialogue in the Dark" is a travelling exhibit promoted by all the most important institutes worldwide dealing with eye blindness diseases. Thanks to this surprising experience people actually learn to see again in a very special way. How? By activating their senses - except the sight - in order to find their way as they walk through several different and completely dark rooms. The creative concept is "LEARN TO SEE" and the tagline for the ambient ads is "DO NOT TRUST YOUR EYES". For further references: www.dialogue-in-the-dark.com