Diesel: Battle Of The DJ's

  • Luke Neve
  • Oliver Dixon
Margaret was briefed by L'Oreal to create a Facebook campaign that would bring to the life the brand values of Diesel's Only The Brave Original and Tattoo fragrances and increase likes. Our response was to create a Diesel Only The Brave 'Battle of the DJs' Facebook app.

This involved us securing music talent including UK number 1 Duke Dumont, dub-step pioneer Benga, credible indie outfit Crystal Fighters and crowd favourites Fenech-Soler to compete in an online mixtape battle, and live final.

As well as concept creation and talent liaison, Margaret were also responsible for overseeing the delivery of the video content, copy as well as technical aspects of the app, ensuring the delivery of social media targets and producing an engaging live event, which included a live stream of the final DJ Battle.

By the live final, the mixes had
been listened to over 20,000
times and the app was visited
by over 80,000 users. This
resulted in an increase in
facebook fans by over