Projects credited in
- Ping PongWe were approached by BritDoc to run the PR for Ping Pong, a documentary film which follows the over-80s world table tennis championships in Inner Mongolia. Following its UK premier at Sheffield Doc/Fest and a theatrical cinema release across the UK, we also worked on on its DVD release, together with a special project to screen the film in over 2,000 care homes across the UK, in partnership with Age UK. The film was also screened as part of the Cultural Olympiad for London 2012. With massive interest from media, coverage included a 6 page feature in the Telegraph Magazine, a Guardian Weekend magazine profile, a lead feature on the Guardian’s health pages, a feature in The Times, cast appearances on BBC Breakfast TV news and BBC’s The One Show plus Film of the Month in Saga Magazine. Margaret has managed press campaigns for many UK film releases including Finding Vivian Maier (Soda Pictures), Catfish (Momentum), Teenage (Soda Pictures), Lore, (Artificial Eye), Kid With A Bike (Artificial Eye), Two Years at Sea (Soda Pictures), Harmony Korine's Trash Humpers (Warp Films) as well as for a whole host of film festivals including East End Film Festival, Kinoteka Polish Film Festival, Flatpack Festival, Cambridge Film Festival and Abandon Normal Devices.
- Brighton Photo BiennialWe successfully completed the 2010 PR campaign for ‘New Documents’, the Brighton Photo Biennial, curated by acclaimed British photographer Martin Parr and featuring work by over 20 international photographers and continue to work with commissioning agency Photoworks on the Biennial. Utilising the reputation of Martin Parr in 2010 to celebrate a host of unknown and emerging photographers, we secured a broad spectrum of editorial coverage, from national newspaper supplements and arts features, to2
- Diesel IslandConceived UK marketing campaign in response to Diesel’s 2011 Global Advertising campaign, ‘Diesel Island’, creating ‘Diesel School Of Island Life’, a series of talks, workshops and parties across the UK teaching people to live their life the ‘Diesel Island’ way. Developed a unique ‘passport’ ticket mechanic to drive footfall into Diesel stores. Programmed and managed over 42 events across 7 regional cities featuring names such as Goldie, Metronomy, DIY Taxidermy, SBTRKT, Adam Buxton (BUG) and1
- Wales in VeniceUK and international PR campaign for Wales in Venice: Bedwyr Williams at the 55th International Venice Biennale. PR activity included a London launch event for international media following a performance piece at Frieze 2012. Lead features in The Guardian G2, The Times and Independent New Review, with journalists visiting Bedwyr’s studio in a rural corner of Wales to interview the artist. Reviewing for The Guardian, critic Adrian Searle described the exhibition as ‘the best response to [the overall Biennale curator’s] show’. The exhibition was also picked out as one of the best by Rachel Campbell-Johnston for The Times, by Waldemar Januszczak for Sunday Times Culture, and Laura Cumming for The Observer. Further coverage included articles in Dazed & Confused, Modern Painters, Frieze, Art Review, The Art Newspaper, Sleek, FT, The Observer and Time Out. Press coverage secured with a value of over £0.5 million/ over 60 online pieces of coverage and 20 national pieces of coverage. We are now working on the 2015 edition of Wales in Venice, with the artist Helen Sear.
- My Hotels7
- Diesel: Battle Of The DJ'sMargaret was briefed by L'Oreal to create a Facebook campaign that would bring to the life the brand values of Diesel's Only The Brave Original and Tattoo fragrances and increase likes. Our response was to create a Diesel Only The Brave 'Battle of the DJs' Facebook app. This involved us securing music talent including UK number 1 Duke Dumont, dub-step pioneer Benga, credible indie outfit Crystal Fighters and crowd favourites Fenech-Soler to compete in an online mixtape battle, and live final. As well as concept creation and talent liaison, Margaret were also responsible for overseeing the delivery of the video content, copy as well as technical aspects of the app, ensuring the delivery of social media targets and producing an engaging live event, which included a live stream of the final DJ Battle. By the live final, the mixes had been listened to over 20,000 times and the app was visited by over 80,000 users. This resulted in an increase in facebook fans by over 35,000.2
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