UK and international PR campaign for Wales in Venice: Bedwyr Williams at the 55th International Venice Biennale.
PR activity included a London launch event for international media following a performance piece at Frieze 2012.
Lead features in The Guardian G2, The Times and Independent New Review, with journalists visiting Bedwyr’s studio in a rural corner of Wales to interview the artist. Reviewing for The Guardian, critic Adrian Searle described the exhibition as ‘the best response to [the overall Biennale curator’s] show’.
The exhibition was also picked out as one of the best by Rachel Campbell-Johnston for The Times, by Waldemar Januszczak for Sunday Times Culture, and Laura Cumming for The Observer. Further coverage included articles in Dazed & Confused, Modern Painters, Frieze, Art Review, The Art Newspaper, Sleek, FT, The Observer and Time Out.
Press coverage secured with
a value of over £0.5 million/
over 60 online pieces of coverage and 20 national pieces
of coverage.
We are now working on the 2015 edition of Wales in Venice, with the artist Helen Sear.