Diesel have been making efforts in recent years to reinvigorate their brand somewhat, and it was a great experience to be involved in the creation of their mammoth new brand book, from which all future communications will take their lead. Put together by a team that spanned both the UK and Italy, it was not always an easy marriage of ideas and language – I was happy to be there though to offer advice, editing and sub-editing, and think the finished article will offer a whole new clarity to the brand for Renzo, Nicola and their team.
