DIET COKE CELEBRATING 30 YEARS WITH MARC JACOBS
European Media Conference and Launch Party in London to celebrate 30 years of Diet coke and to launch the latest bottle in collaboration with Marc Jacobs.
For the brand’s 30th anniversary, The Coca-Cola Company wanted to celebrate the women who had embraced the drink over the past three decades, and bond with a new generation of drinkers. Marc Jacobs was commissioned as Diet Coke’s creative director. As well as his bottle creations, he oversaw all aspects of the campaign – from digital to advertising and PR – and starred in his own remake of the famous hunk TV ad which was shown at the event. The event revealed for the first time the latest bottles designed by Marc to media and guests.