My early passion for fashion and writing led ME to studying a HND in Fashion Journalism, PR and Styling at The London College of Fashion. After studying, I spent 4 years working in Fashion PR, developing a natural skill for providing journalist with strong fashion trends to support their stories
The drive to create my own stories led me to becoming a freelance fashion stylist, styling fashion shows and shoots for global brands and exhibitions. I enjoyed the challenge of creating fashion stories as part of a live, engaging and entertaining experience, whilst marketing the product at the same time.
However, styling was only one part of the experience and after several years working with creative and production partners to develop fashion shows, my desire to produce the most unique and memorable experiences led me to producing entire shows and events
Now, with over thirty successful years creating innovative and outstanding brand experiences globally, I have worked with most leading and cutting edge brands. My passion for creating live events and stories is now driven by the strategic challenge of creating truly integrated campaigns that create content to drive brand stories and fame
Projects
- TUI LAUNCH EVENT FOR MARELLA EXPLORER 2018A spectacular launch event to celebrate the TUI, Marella Explorer inaugural sail in Spain, 2018. An unforgettable on-board launch event for VIPs, key stakeholders, Media and the Marella sales team. A Live show including speeches from senior members of TUI Group, the christening of the ship and a choreographed presentation from on-board staff and performers. The finale included a live stage performance by Craig David with bespoke lighting design and a fireworks display as the ship set sail.
- #WHATSYOURDRIVEA fully integrated experience, launching Lewis Hamilton as the latest collaborator with Tommy Hilfiger. Revealing the man behind the sports legend and showcasing his new fashion collection for the brand. High visibility event held in Shanghai, China in April 2018, followed by a second event at Tommy Hilfiger's flagship store in London. A large scale, media focused, interactive event which included three live stages showing bespoke film footage of Lewis Hamilton, the reveal of his own logo design
- DIET COKE CELEBRATING 30 YEARS WITH MARC JACOBSEuropean Media Conference and Launch Party in London to celebrate 30 years of Diet coke and to launch the latest bottle in collaboration with Marc Jacobs. For the brand’s 30th anniversary, The Coca-Cola Company wanted to celebrate the women who had embraced the drink over the past three decades, and bond with a new generation of drinkers. Marc Jacobs was commissioned as Diet Coke’s creative director. As well as his bottle creations, he oversaw all aspects of the campaign – from digital to advert
Projects credited in
- Get on the guestlistHave you got your invite? Yuri & Bárbara are inviting you to the MARTINI 150 party in Lake Como. You travel in serious style from your home, all the way to Italy. Everything along the journey to the event seems like it's going perfectly until... you arrive at the event & lose your invite. You then have to use your charm to get past the door staff and earn your place at the party.
- New brand platform, experience and identity: Rizla Invisible PlayersAccount lead overseeing the creation of a new brand platform for Rizla, which built on their heritage in branded music activations. A fully integrated campaign, spanning digital, PR, experiential and 2D, 3D design, with a £1m + budget, I was a leading part in an award winning and hugely popular brand campaign.
Work history
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DirectorAlison Berkani Consultancy Ltd
United KingdomFull Time
Director of my own consultation company, an independent brand experience and business consultancy, inspiring, directing and producing world-class experiences and live events globally
Working directly with brands and alongside PR, experiential, events and creative agencies to create strong integrated experiences and events
Combining strong business acumen with skilled production expertise, 3D creative, emerging trends and content creation to deliver experiences and campaigns that make every moment memorable
Offering end to end solutions from strategic planning and concept development to account and event management and direction, including full event production and client services
Consulting with clients on key business challenges, including establishing strong and profitable business divisions, business planning and re-structures, superior talent acquisition and new business development
Experiential and Event DirectorExposure
- London, United KingdomFull Time
Head of department and part of UK management team, leading a team of 12 experiential and client servicing specialists to provide clients with best integrated marketing and experiential campaigns and events. Managed varying campaigns and events working across multiple business sectors, working with Global and Pan European brands
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Skills
- Integrated Campaign
- Project Direction
- Financial Accountability
- Creative Development
- Project Management
- Client Pitches
- Events Production
- Team Leadership
- Client Development
- Interdisciplinary Collaboration
Awards
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Best International eventEvent Awards
Martini 150th Anniversary integrated campaign held in Lake Como, ItlayBest Integrated campaign awardMaas
Bulmers Experimenters Wanted Integrated Campaign