#WHATSYOURDRIVE

A fully integrated experience, launching Lewis Hamilton as the latest collaborator with Tommy Hilfiger. Revealing the man behind the sports legend and showcasing his new fashion collection for the brand. High visibility event held in Shanghai, China in April 2018, followed by a second event at Tommy Hilfiger's flagship store in London. A large scale, media focused, interactive event which included three live stages showing bespoke film footage of Lewis Hamilton, the reveal of his own logo design, a live drone competition between Lewis Hamilton and Actor, Shawn Yeu and a live performance from Lewis' close friend, Jessie J.