Different Class Learning - Brand identity

Different Class Ltd will be introduced into the primary school sector to begin with (this is subject to broaden as the brand develops!). A learning mentor based service with the underlying philosophy of building trust and a relationship bewtween the mentor and the families. Everything will be centered around the child's wellbeing and understanding how they feel. Bespoke plans will be written for the children depending on the area of education they need help with. This was an inspiring project to be involved in to create a brand that helps with the wellbeing and feelings of a child through the educational process based on a one to one. ​The brief was to make a positive visual connection from mentor to the child but at the same time not to over complicate the design. Using two figures shaped negatively out of the 'D' lent itself to a symbol that would be implemented across the brand identity. ​The 3 colourways represented boy (purple), girl (pink) and of course the mentor (light blue). The complimentary colours have been used to create backgrounds for brand identity and advertising campaigns which are all based off the symbol's curves.