#portfolio 2017 - Digital Brand Activation Client: Be Influence and Puma Brief: Promote puma's new sports shoes to the younger targer with a focus on two types of Influencers: Game and Vlog. Proposal: Our proposal for the Puma brand was, to work with the two of the biggest influencers in Portugal that together add up to more than 1 million followers on Instagram. The result was two photos feed per influencer, generating a reach of 300K. My Work: Content Strategy Choice of influencers Result Analysis Metrics Report #puma #instagram #influencers