Digital Design | Email Marketing - Imbue Shine Oil

  • Leilani Hayward

Digital design for PR and D2C marketing communications. The brief was to create a visually engaging and eye-catching email marketing campaign with a festive feel, to promote the professional haircare brand, Imbue, Shine Oil. Inspired by playful typographic and illustrative trends, I created this design with a focus on encapsulating party season celebrative elements, visually intriguing details, and editorial layout allusions. This email marketing design was later developed into a printed leaflet to further the extent of the campaign. Launched in 2020, Imbue is an inclusive, cutting edge brand that encapsulates sustainability and encourages embracing natural hair types and textures, specifically kinks, curls, and coils. Published December 2020.