Digital Fiction Festival

  • Massimo Fenati

This new Italian festival showcasing a curated selection of the best TV drama (the word 'fiction' is used in Italy for serial drama) from around the world, asked me to create their branding: design their logo and image, including posters and programmes, and produce a whole animated trailer. As the specific angle of the festival is for TV drama viewed digitally (streaming or downloading), I turned the letters DFF into the symbols for PLAY and FAST-FORWARD, to signify the viewer's control over the viewing experience, which is the most important element of the revolution that the TV world is experiencing at the moment, moving away form scheduled programming. I then created a mascotte that could help making the branding more eye-catching and rendere the concept more relatable.