Digital Marketing Audit & Strategy - RW&CO

In the interest of honing our marketing skills, myself and two other enthusiasts undertook an audit of the online presence of the Canadian aspirational lifestyle brand RW&CO and generated them a tailored marketing strategy. This involved auditing the quality of their existing SEO, SEM, social media, and email marketing. We revised this content and recreated sections of it to appeal afresh to their existing audience, whilst maintaining the brand's distinct visual identity. Creating user personas, SMART goals, and paid social media campaigns over 10 weeks, led us to pitch day when we presented our new marketing strategy and held a Q&A session.