Digital Marketing - CLICC
This entailed creating a social media content plan to promote a new venture by Indian Artisans, CLICC, a film streaming website to offer Indian artisans an income during Covid-19. Please click the following link, to read more about the new venture: https://www.hw.ac.uk/news/articles/2020/indian-artisans.htm
Completing this report taught me how to:
- Select an appropriate pricing model and social media channel for my identified target market.
- Generate insight from research into secondary data such as industry reports on trends.
- Create a meaningful social media persona based on market segment analysis to inform content strategy.
- Develop a creative social media content strategy to effectively target the identified persona.
- Use key digital marketing models, such as Social Impact Theory (SIT) to make well-informed suggestions to help increase brand awareness.
- Create creative social media example posts to engage with potential customers.
- Analyse facilitators and barriers to adoption and critically evaluate the pros and cons of the social media content strategy using leading theories about social media communication.