Dignity In Dying - Your Life. Your Choice
What: Get people talking about assisted dying and re-evaluating their opinions on the decisions around it. Help viewers understand that it's a life choice people are entitled to make. How: A campaign which is brutal yet thought-provoking. A copy-lead feature which attempts to show the darker, more honest side of terminal illness. I've also produced a script for TV and created a short video exploring choice.
TV Script
SCENE 1 – 1980s Family living room
A young red-headed woman sits around a dinner table with her family about to eat a roast.
Young Woman: “So, as you probably guessed, I’ve made the decision to go vegetarian.”
Family smile and nod at her, beckoning her to sit down to her vegetable dinner
SCENE 2 – 1990s Street in London
Red-headed woman is now in her late thirties and is stood on her partner’s doorstep with heavy bags.
Woman: “I’m sorry. I just, I just can’t make it work this time. It’s over.”
Man is distressed, holding back tears. He sighs and huffs before closing the door.
SCENE 3 – 2000s Business Office
The same red-headed woman is now in her forties. She is stood in front of colleagues.
Woman: “In light of my declining health, I’ll be working from home for the foreseeable future.”
Team mates hug her and pat her on the shoulder.
SCENE 4 – Hospital Ward
Woman is in her fifties. Her red hair is greying and her physique is frail. She lies on a bed and types into a machine which provides a robotic voice for her family standing by.
Woman: “I don’t want this anymore. I want to end my life.”
Family whimper and hold her hand bravely.
Words on screen: Your choices are your own. Let’s fight to keep it that way.
(Fades to black)
Words on screen: Dignity in Dying. Your life. Your choice.
(Dignity in Dying logo)