From Dinny Hall: Featuring the Spring/Summer 2020 collection, the brief includes the rebranding of a series of Dinny Hall diamond rings and fine rings with coloured stones. Moreover, the aim is to generate a fresh point of view and directive that would respond directly to the individual designs. Carefully developed research, resulted in the proposal of a delicate colour scheme, with shades of yellow, blue and purple. Suggesting very minimal arrangements, in order to focus on the details, the jewellery pieces are demonstrated in a ‘natural’ set-up. Indifferent to a more artificial way of performing, the rings are playfully showcased through different hand positions. Project: SS 2020 Diamond rings campaign Website: www.dinnyhall.com Role: Art Director and Graphic Designer