Multidisciplinary designer with over 4 years experience.
Detail oriented, with focus on usability and functionality based on customer needs, leading to proven track record of best in class results.
Experienced across all design stages and managing cross-functional end-to-end processes, with the ability to effectively communicate across various internal and external business levels.
Projects
- Dinny HallFrom Dinny Hall: Featuring the Spring/Summer 2020 collection, the brief includes the rebranding of a series of Dinny Hall diamond rings and fine rings with coloured stones. Moreover, the aim is to generate a fresh point of view and directive that would respond directly to the individual designs. Carefully developed research, resulted in the proposal of a delicate colour scheme, with shades of yellow, blue and purple. Suggesting very minimal arrangements, in order to focus on the details, the j
- Sorenna Rostampour jewellery brandGraphic and art direction consultancy and guidance for the luxury brand Sorenna Rostampour, which included the online/website and print assets, as well as, building the visual content for the use across social media platforms. Art direction behind Sorenna’s Spring/Summer 2019 collection, which has been inspired by 70s and 80s influences and Persian, Indian and Asian characteristics, create a bold and bright range of products. The pieces are taking on botanical contours, as well as, showcase bol
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Work history
Product and graphic designerDinny Hall
London, United KingdomFull Time
Lead UX/UI design and implementation for website re-launch, collaborating across all business functions, resulting in 100% increase in transactions.
Ran all external creative supplier relationships across various projects and developed lasting business connections.
Managed creative projects and timelines end-to-end, including development of creative concepts (e.g. moodboards), production, postproduction and on-site implementation, against deadlines.
Worked collaboratively across departments, particularly marketing, web and social media, in providing design assets and guidance, leading to increase in brand awareness.
M
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Product Designer and Art DirectorMultiple Brands
- London, United KingdomFreelance
Lead website UX/UI design for SorennaR brand.
Designed jewellery for leading mass-market brands (ASOS, H&M, Urban Outfitters, a.m.).
Including targeted trend research tailored to each partner brand, delivering collections in line with brands proposition while catering to supply chain and production operations in China.
Developed brand identity and product design for a new watches brand, ‘Maeg’.
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Skills
- 3D CAD
- Adobe
- Rendering
- Adobe Photoshop
- Abobe Illustrator
- Rhino
- Keyshot
- Adobe Indesign
- Invision
- Sketch
- UX Design
- Product Design
- Graphic Design
Education