Sorenna Rostampour jewellery brand

Graphic and art direction consultancy and guidance for the luxury brand Sorenna Rostampour, which included the online/website and print assets, as well as, building the visual content for the use across social media platforms. Art direction behind Sorenna’s Spring/Summer 2019 collection, which has been inspired by 70s and 80s influences and Persian, Indian and Asian characteristics, create a bold and bright range of products. The pieces are taking on botanical contours, as well as, showcase bold circles, twists and ball shapes, which are combined to minimal modern designs. Building upon Sorenna’s design, the visual approach and decision making behind the campaign, was strongly stirred by wildlife and nature. Whilst merging the exquisite metals with backdrops of exotic and vivid set ups, the framework allows for a dash of surrealism. Leaving the viewer astonished by the striking potential of the pieces themselves.