Dior Discover Content Fragrance and Makeup Mobile App
UI and UX for app for the iPhone. The app featured information on current Dior lines, products and campaigns, while also allowing the user to upload an image in order to apply makeup and test makeup products in real-time. Called Dior Discover as the content went beyond just the products and housed all their campaign, news and fashion show content. Client: Dior / Agency: Resolution Media (BBDO)
Dior's range of products across makeup, fragrance and fashion is extensive. So the app looked at ways of presenting this information in a structured and intuitive way. Each section acts as a "self-contained" capsule journey. The user is then free to explore all the products, inspiration and content around a product line, campaign or collection.
Project Tags
Companies
DDB Worldwide
- Advertising