Whilst at University we were asked to create a Direct and Digital marketing plan for Virgin Money Giving UK to double their online giving market share in the next three years and overtake their key competitor, Just Giving UK.
Skills acquired:
• Marketing operations and strategies of charitable organisations
• Social media campaign strategy, including the creation of advertisements (bus wrap, billboard, mobile, Instagram, Facebook).
• Budgeting: Managed the account to ensure advertising spend was achievable.
