Projects
- Start-up project: RebootFounded the company as part of my business enterprise module in order to reduce waste within the retail industry. We provide a hassle-free platform for consumers to make money from their unwanted clothing. Skills acquired: • Effective market research skills enabling service delivery in line with market demand. • Efficient time management skills to meet deadlines successfully. • Learned more about my role within a team and effective group dynamics. • Developed my pitching skills, leading the
- Direct and Digital Marketing Plan for Virgin Money GivingWhilst at University we were asked to create a Direct and Digital marketing plan for Virgin Money Giving UK to double their online giving market share in the next three years and overtake their key competitor, Just Giving UK. Skills acquired: • Marketing operations and strategies of charitable organisations • Social media campaign strategy, including the creation of advertisements (bus wrap, billboard, mobile, Instagram, Facebook). • Budgeting: Managed the account to ensure advertising spend was achievable.
- Marketing Consultancy ProjectFinal project at University to create a business strategy for innovative renewable energy company, Pavegen. Our brief from the client was to devise a strategy to effectively introduce their product and brand to the US marketplace via a launch in New York. Pavegen ultimately adopted one of our creative experiential concepts in one of their UK campaigns. I was responsible for client liaison, primary and secondary market research, the design and delivery of the reports and the creation and delivery of presentations. Skills acquired: • Data: Collection strategies and methods for data analysis. • Reporting: edited and formatted large documents efficiently and stylistically • Teamwork: Used previous experience to effectively work within the team, resolving issues and overcoming barriers with minimal conflict. • Time management: Used Gantt charts to optimise time management. • Change management: Developed trackers for changes in client needs/research.
Work history
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Snr Project Manager & ProducerGUERRILLA Studio
London, United KingdomFull Time
Key Clients: Dickies, Jordan brand, The North Face, GANT, Timberland,
Champion, Clarkes, Moose Knuckles, ReZro, Lululemon, D&AD, Aston
Martin, Maison Moon.
Account ManagerBlackline Creative
- London, United KingdomFull Time
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Skills
- Acquisition Marketing
- Account Management
- Business Management
- Digital Marketing
- Agency Sales
- Creative Campaigns
- Client Services
- Event Organisation
- Enterpreneurship
- Team Leadership
Education
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BA (Hons) 2.1 Business Marketing & ManagementNewcastle University
- Newcastle upon Tyne, United Kingdom