Final project at University to create a business strategy for innovative renewable energy company, Pavegen. Our brief from the client was to devise a strategy to effectively introduce their product and brand to the US marketplace via a launch in New York. Pavegen ultimately adopted one of our creative experiential concepts in one of their UK campaigns. I was responsible for client liaison, primary and secondary market research, the design and delivery of the reports and the creation and delivery of presentations.
Skills acquired:
• Data: Collection strategies and methods for data analysis.
• Reporting: edited and formatted large documents efficiently and stylistically
• Teamwork: Used previous experience to effectively work within the team, resolving issues and overcoming barriers with minimal conflict.
• Time management: Used Gantt charts to optimise time management.
• Change management: Developed trackers for changes in client needs/research.
